Making a Google AdWords account for PPC marketing is quite simple. This link will guide you to the right place to begin, and it will not cost you anything until you have placed ads and started getting clicks. The issue that many realtors who find PPC not as effective are that they start without a thorough strategy to achieve success.
The logical method is to start with the setup of your account and the campaigns. However, it would help if you didn’t do that until you’ve got your website and lead generation. Start at the very of the process, and move forward.
If you do this correctly, it will result in instant clicks to the website visitors who discover what they’re looking for and leads that are qualified. Let’s go back to the beginning to determine how we can get it done.
The Landing Page
It is not a good idea to have any of your advertisements to be that are linked to your home page! It won’t get you any leads, and it’s likely to harm your “ad good quality rating” through Google and raise the costs per click or CPC.
You’re making content, and you’re not planning to stop doing so. But, you should begin thinking about your website’s content as specific areas. Through this post, the example we’ll use is the need to generate leads for buyers within a particular neighborhood. We’ll call it “Morningside.” It’s a huge subdivision in which you focus on helping sellers and buyers.
It is possible that you ought to have a few pages or articles on Morningside However, in our case, we’ll focus on creating “Morningside Subdivision Homes to Sell” to create our name. We’ll make an article that contains specific details about the neighborhood and what makes it attractive to potential buyers, and the reasons why you’re the right agent to call.
The title is your key phrase, too. This is the keyword that you’ll create within Google AdWords for your ad to attract potential buyers.
The Call-to-Action
We’ll bring users to this site with our advertising, but if we aren’t able to get them to supply their contact details, we’re going around in circles. Let’s make a historic Property Sold Report from the MLS for this subdivision. It is possible to convert it into a PDF file and make it available for delivery via an automated system when they fill in a form that includes their contact information as well as an email address.
We encourage users to take action through our content on the page because we’re instructing our readers that knowing what’s been sold and at what price can give them an edge over the competition in negotiations. We want them to realize the value of getting the historical information about sold properties and then complete the form and receive it by email.
We’re doing something completely different from most of our competitors using AdWords. They’re putting up advertisements and driving users to their home page. The visitor is searching for information specific to their needs and must complete the search using the navigation on their site. We’re creating a site that is specific to their query and searches and offering users updated information that will help them improve their contact details.
What should the ad look like?
Why would we create an advertisement that brings visitors who want to know about “Morningside homes available for sale” to our website without bringing them to precisely the information they are looking for? With the landing page we created for this particular ad campaign, we are confident that they will be able to immediately get the information they are looking for. Google keeps track of their time on the page and clicks as well, so Google’s information can tell that they’re happy and content.
The report is our call to action, and that’s what we’ll use to generate the lead for buyers. They will search for what they are looking for, learn more about it, then look through an additional report that will include details about the properties that have sold in the location.
Beginning at the end and working from the front to the back is the best way to build your effective Google AdWords campaign for real property